Nuance Powers Interactive Voice Functionality for aisle411’s Retail Navigation and Social Shopping Platform

Written By Kyle
November 18, 2010


Industry-First Retail Navigation App Lets Users Simply Tap and Speak to Find Products, Reviews, Deals and More
ST. LOUIS, Nov. 18, 2010 /PRNewswire/ — aisle411, the premiere mobile retail navigation service that helps shoppers find what they are looking for and get rewarded for it, today announced that its mobile retail navigation and social shopping application utilizes Nuance’s intuitive voice recognition technology to deliver an easy to use, interactive and intelligent shopping solution.
aisle411 enables anyone with a mobile phone to quickly and easily find products, promotions and reviews, manage shopping lists, share experiences with friends via social media integration, then get reward points and mobile coupons for using the service.  With the integration of Nuance’s renowned voice recognition powered by Dragon that has been optimized for unique mobile search applications like aisle411, users just tap and speak to request the location of any product in a store, down to the specific section of the aisle.
“During the holiday season, shoppers want their retail experiences to be as stress-free and simple as possible,” said Nathan Pettyjohn, CEO, aisle411. “Nuance’s innovative voice capabilities provide our customers with a fast, easy and intuitive way to search for product locations, reviews, and much more right from their phone, no matter where they are.”
“aisle411 is a great example of how voice-enabled mobile apps can change everyday experiences like shopping into those that are easier, more productive, and simply more fun.  By using their voice, aisle411’s customers are able to quickly access a wealth of product information and reviews – it’s intelligent technologies working together to create an intelligent shopping solution,” said Michael Thompson, senior vice president and general manager, Nuance Mobile.
The aisle411 iPhone App and mobile website will be available in November 2010, with Android and Blackberry Apps coming in early 2011. These platforms will also begin integrating with aisle411’s online web site at in early 2011.
About aisle411
Founded in 2008, aisle411 was first to market with a product search service using retail product location information to help consumers save time and money. aisle411 provides comprehensive product information to consumers via voice and text technologies with support for an iPhone App, Mobile Web coming this fall. Headquartered in St. Louis, Missouri, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally.
Graham Sorkin
Nadel Phelan, Inc.
(831) 440-2406
Rebecca Paquette
Nuance Communications
(781) 565-5000
SOURCE aisle411
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