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aisle411 is the Leading In-Store Mobile Marketing Platform

We are a trusted, scalable indoor location services platform used by both major retailers and savvy shoppers all over the world.

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About aisle411

Founded in April of 2008 and based in St. Louis, MO, aisle411 is a trusted indoor location services platform for major global leading retailers.

For shoppers, aisle411 makes shopping in-stores easier, allowing them to map products, offers and lists by aisle location, as well as discover unique information based on a shopper’s in-store location.  For retailers, aisle411 offers a mobile in-store location services platform that allows them to reach shoppers at the shelf, with context and location relevant  information that enhances the shopper experience.

 

aisle411’s proprietary, first-of-its-kind indoor retail mapping and location service and mobile platform allows shoppers to easily navigate through retail stores to find exactly what they want quickly by collecting, organizing and monetizing retailers’ product inventory, location data, and enterprise software space planning systems and store maps. aisle411 has also partnered with leading indoor positioning technology providers to provide shopper positioning services that drive merchandising insights and allow for engaging shopper experiences.  The service ultimately drives higher customer satisfaction and a deeper level of engagement between the retailers and its customers by —simplifying the shopping experience.

 

Management:

Nathan Pettyjohn

Nathan Pettyjohn

Founder & CEO

Nathan is the Founder and CEO of aisle411, the leading indoor location data and navigation platform, which includes some of the world’s top retailers and consumer brands as clients and partners. Nathan has over 11 years experience in consumer product goods (CPG) marketing, advertising and sales into major retailers. Nathan worked on the account strategy teams for $50+ million ad budgets for consumer brands at a top 10 global advertising agency, Bates Worldwide, in New York City. He achieved top sales honors in the direct response marketing industry while at YellowBook USA, and managed teams of people in sales management roles. Prior to founding aisle411, Nathan oversaw a multi-million dollar sales account with Lowe’s Home Improvement for an $800 million consumer products company, American Woodmark. Nathan has a BA in Advertising from Drury University.

Matthew Kulig

Matthew Kulig

Co-Founder

Matthew is the Co-Founder and CFO of aisle411. A serial entrepreneur with company financing expertise, Matthew develops financial plans that leverage all aspects of the capital markets including equity, debt, convertible debt and strategic financing. He has identified nascent technology and turned it into working products that generate millions of dollars in revenues. He also focuses on strong Intellectual Property strategies including writing patents, filing trademarks and copyrights, and ensuring trade secrets are protected. Building companies, creating strong teams, managing company cash flows and focusing on strong investor value are Matthew’s strengths. He is a big supporter of entrepreneurs and the St. Louis start-up culture and has raised funding for multiple start-ups. Matthew sits on multiple company and organizational boards. Matthew has an MBA with a specialization in MIS from Southern Illinois University-Edwardsville (SIUE).

Dante Cannarozzi

CTO

Dante Cannarozzi is the CTO of aisle411 where he is responsible for overall technology strategy and vision, and is dedicated to building a team of world-class engineers to keep aisle411 at the forefront of retail technology innovation. Dante has over 10 years of experience as a developer and computer science engineer. He has worked for many St. Louis organizations as a consultant, including Monsanto, Express Scripts and Energizer. Most recently he worked at RGA where he helped drive Service Oriented Architecture and developed software to support a new business operating model. As an adjunct instructor at Washington University in St. Louis, he has taught Operating Systems Organization and Translation of Computer Languages. Dante received his Bachelor and Master of Science degrees in Computer Science from Washington University in St. Louis. Dante enjoys working with new ideas from the prototype stage to large scale implementation.

Ed Saunders

Ed Saunders

VP of Systems Architecture

Ed Saunders is the VP of Systems Architecture at aisle411 where he is responsible for the strategy and implementation of all database structures and web services technologies. Ed has over 20 years experience in working with large database systems. He spent eight years at MasterCard where he worked as a developer and database administrator for the data warehouse. He designed and developed reporting applications used for analysis of credit card usage and purchase habits. Ed also worked at AB-Inbev, the worlds largest brewing company, where he designed and developed database systems for sales and marketing, and worked on integration of retailer planogram and sales data into warehouse reporting for shopper marketing data insights and sales analysis. Ed holds a Bachelor of Computer Science from University of Missouri-St. Louis.

Niarcas Jeffrey

Niarcas Jeffrey

VP of Engineering

Niarcas Jeffrey is VP of Engineering at aisle411. Niarcas has over 10 years of engineering and leadership experience. He has consulted with a number of start-up companies in strategy and engineering. Niarcas’ focus is on taking a project from idea to fruition. He was the first employee at aisle411 and designed the technology now in numerous applications. Niarcas has a Bachelor of Science in Computer Engineering and a Master of Science in Computer Science from Washington University in St. Louis.

Advisory Board:

Don Dodge

Don Dodge

Don Dodge is a Developer Advocate at Google helping developers build new applications on Google platforms and technologies. Prior to joining Google Don was a startup evangelist at Microsoft. Don is also a veteran of five start-ups including Forte Software, AltaVista, Napster, Bowstreet, and Groove Networks. Don has been in the software business for more than 25 years. He started his software career with Digital Equipment, aka DEC, in the database group. He was part of the leadership team of five software start-ups. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first search engine on the web. Napster was the first P2P file sharing network. Bowstreet was the first web services development environment. Groove Networks was the first secure P2P collaboration platform.

Abhi Dhar

Abhi Dhar

Abhi Dhar leads the consumer facing mobile channel and also is responsible for engineering/technology leadership in Walgreens’ e-commerce division as chief technology officer (CTO). Previously, Dhar served as chief information officer (CIO) and senior vice president at TravelCLICK since 2006, where he built a global IT and product delivery organization by restructuring the team, recruiting top talent and optimizing vendor relationships. From 2001 to 2006, he held various top technology leadership roles with Cendant Corporation and its Travelport division. Dhar also worked in engineering & digital/online consulting capacities with PricewaterhouseCoopers and AT&T. Dhar earned an undergraduate degree in engineering from the National Institute of Engineering, Mysore University in India in 1993 and earned a master of science degree in engineering from the New Jersey Institute of Technology in 1995.

Jim McKelvey

Jim McKelvey

Jim McKelvey is an entrepreneur-artist & co-founder of Square. He took the mobile payment company from a Fall 2009 start through to its $1 billion valuation – after raising another $100 million this past summer. In addition to co-founding Square with St. Louis native Jack Dorsey, Jim is the co-founder of Third Degree Glass Factory, the largest public-access glass art education center in St. Louis, as well as the founder of Mira, a digital publishing company. Jim has a B.S. in Computer Science and second undergraduate degree in Economics from Washington University in St. Louis. Jim loves how every resource in St. Louis is easily accessible, from great houses to fantastic people.

Philip McKoy

Philip McKoy

Phil McKoy is President, McKoy Technology Advisors. An experienced enterprise and digital technology senior executive, Phil has worked across multiple technology domains and across multiple geographies with industry experience spanning retail, healthcare, utilities and professional services. Previously Phil was Vice President, Target.com, responsible for elevating the end-to-end guest experience on Target.com and its mobile platforms. Phil led advances in site design, mobile capabilities and the integration of mobile, online and in-store digital experiences, highlights included Target being named Mobile Retailer of the Year for 2013. Prior to Target, he worked at Accenture. Phil is the Board Chair of the Minnesota Children’s Museum and serves on the board of Rêve Academy. He holds a BA in Political Science from Washington and Lee University and a MA in International Affairs from the University of Denver, Graduate School of International Studies.

Board of Directors:

Hal Gentry

Hal Gentry

Hal Gentry has nearly 30 years of experience in the software industry as a CEO and Angel Investor. He founded and sold two successful software businesses, Gentry Systems and GridLogix. Hal is currently a partner in Capital Innovators, which provides mentorship-driven seed and early stage investing for Internet and software start-up companies. He is a Director of the SixThirty FinTech Accelerator, which provides funding and mentorship to financial services technology companies. He is a member of Arch Angels, is a member of the Investment committee for the iSelect fund, and a limited partner in Cultivation Capital. He is a board member and advisor to a number of software and Internet startups. Hal earned his Bachelor of Science in Computer Science degree at Southern Illinois University-Edwardsville (SIUE) where he now serves on the advisory board for the School of Engineering and Computer Science Department.

Rick Holton Jr.

Rick Holton Jr.

Rick currently serves as Co-Manager of Holton Capital Group, a private equity firm investing in St. Louis businesses. HCG’s early stage investments include Pulse Therapeutics, Off Campus Media, Veniti, Nawgan Products, Galera, and ShareholderInsite. Rick serves on the boards of Anchor Packaging, an international food packaging company, the St. Louis Private Fund, a mezzanine financing fund, FinServ Tech Angels, Arch Grants, Off Campus Media, the Olin Alumni Board, and the Great Rivers Habitat Alliance, a wetland conservation organization. He is also a past and future board member of the St. Louis chapter of the Entrepreneurs Organization. Rick also co-founded Classic Car Studio which sells and restores classic cars for customers coast to coast. Rick has a double major in Engineering and Economics from Vanderbilt University School of Engineering and a Master’s Degree in Business Administration from the Olin School of Business at Washington University in St. Louis. Rick loves St. Louis because of its rich heritage and the fantastic entrepreneurial opportunities that it holds in its future.

Travis Mitchell

Travis Mitchell

Travis Mitchell is a highly successful businessman in Insurance, Real Estate, Investments, and Banking. He is a graduate from Drury University with a degree in Business Administration. Travis is very passionate about start-ups, entrepreneurs, and his community, the Springfield, MO, area and actively supports Help Give Hope and Junior Golf.

Travis Mitchell

Chris Schlanger

Chris’s background includes advisory services as a managing director at the Advisory Board as well as leadership in his position as assistant system medical officer/assistant medical director at SSM-St. Clare Health Center. Chris is currently an adjunct professor of management, economics, and health care policy at Washington University in St. Louis. He currently serves as an advisor to multiple early-stage companies within informatics, health, and technology spaces. Dr. Schlanger earned a bachelor’s degree in economics, a MBA from Washington University, and is also a board-certified and clinically active emergency medicine physician.

Nathan Pettyjohn

Nathan Pettyjohn

Nathan is the Founder and CEO of aisle411, the leading indoor location data and navigation platform, which includes some of the world’s top retailers and consumer brands as clients and partners. Nathan has over 11 years experience in consumer product goods (CPG) marketing, advertising and sales into major retailers. Nathan worked on the account strategy teams for $50+ million ad budgets for consumer brands at a top 10 global advertising agency, Bates Worldwide, in New York City. He achieved top sales honors in the direct response marketing industry while at YellowBook USA, and managed teams of people in sales management roles. Prior to founding aisle411, Nathan oversaw a multi-million dollar sales account with Lowe’s Home Improvement for an $800 million consumer products company, American Woodmark. Nathan has a BA in Advertising from Drury University.