Blog

Embracing The Internet Of Things Meets Consumer Demand For Relevancy In Retail

Written By Nathan Pettyjohn
May 14, 2015

Data connections deliver insights that improve products, super-charge services and transform the customer experience and relationships.   Why (and how) digital connections foster deeper human connections is the focus of Customer Experience in the Internet of Things: Five Ways Brands … Read More

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New Alliance Closes The Loop On In-Store Shopper Intent, Boost Basket Size

Written By Aisle411 Team
May 4, 2015

Combine local product search and in-store navigation with customer-facing solutions including in-store smartphone and handheld self-scanning and you have created the capabilities to do more than remove the friction from the shopping journey (helping people find and buy items faster … Read More

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Beacons: Debating The Opportunities And The Alternatives

Written By Matthew Kulig, Co-Founder, Aisle411
March 12, 2015

To state the obvious: Beacons alone are not a strategy. However, ‘dumb’ beacons can be part of a ‘smart’ approach to retail, which is why some stores are implementing this low-cost hardware viagraonline-edstore.com (that uses battery-friendly, low-energy Bluetooth connections to … Read More

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Making Mobile Shopping Simple Will Separate Retail Leaders From The Rest

Written By Nathan Pettyjohn
March 5, 2015

While some may claim the trend to digital shopping experiences comes at the expense of brick-and-mortar stores, recent research shows mobile devices, which consumers increasingly rely on to access product information or simply locate items at aisle level — are … Read More

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Mobile Shopping Podcast: How Retail Can Enhance The Experience by Increasing The Convenience

Written By Nathan Pettyjohn
February 16, 2015

Amazon decided to add a personalization engine to their website a couple years after launching amazon.com that recommended products based on previous purchases and immediate website location and intent – it sky-rocketed sales and has been key to their ecommerce … Read More

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New Advisor: Preparing Retailers To Connect With Mobile Shoppers

Written By Aisle411 Team
February 13, 2015

This month sees the appointment of Kenneth Hannah, a seasoned executive with a long track record in retail, to Aisle411’s advisory board, a position that will allow Hannah to assist retailers in understanding — and grasping — the exciting opportunities … Read More

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NRF: Mobile App Demo Impresses With Personalization And Accurate Location

Written By Chris Schlanger
February 5, 2015

As might be expected, the National Retail Federation (NRF) expo show was ‘the’ place to see what technologies will shape the future of retail. But this year also saw more emphasis on how (and why) both brands and retailers should … Read More

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