Shoppers are able to use their smartphones to scan a QR code at navigational store layout sign at the entrance of Toys”R”Us stores to access a mobile-optimized store map, allowing them to search for specific products by name, item number or category, and pinpoint their exact in-aisle location.

During the holiday season, shoppers can select all the special offers they are interested in buying, and see a deal map, showing the location of all the deals and where they are located in-store.