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Toys R Us

Making things easy for Toys R Us customers

Shoppers are able to use their smartphones to scan a QR code at navigational store layout sign at the entrance of Toys”R”Us stores to access a mobile-optimized store map, allowing them to search for specific products by name, item number or category, and pinpoint their exact in-aisle location.

During the holiday season, shoppers can select all the special offers they are interested in buying, and see a deal map, showing the location of all the deals and where they are located in-store.

“What we’ve learned from our customers is they need help with gift solutions, they don’t want to be overwhelmed and walk into a 200,000 square-foot store where they can’t find their way around and they want us to make it easy for them.”

Hank Mullany, Former President of Toys R Us – U.S.



800 + stores throughout the U.S.



Map deals and offers throughout the store.



Deal mappers have 34% higher tickets vs. the average ticket.

Get in touch

Curious about how Aisle411 can maximize your customer engagement, improve your product placement and increase your revenue? Get in touch with us, we’re here to help.

Aisle411 Locations:

Cortex – Midtown
4220 Duncan Ave
Suite 200
St. Louis, MO 63110
United States

T-REX – Downtown
911 Washington Ave.
Suite 500
St. Louis, MO 63101
United States

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